UTM Builder & Parser – Create & Decode Campaign URLs
Generate marketing URLs with UTM source/medium/campaign tags and decode existing links to review campaign attribution for analytics dashboards.
The destination URL where you want to send traffic
UTM Parameters
Identify the advertiser, site, publication, etc. that is sending traffic
The advertising or marketing medium (e.g., cpc, email, organic social)
The individual campaign name, slogan, promo code, etc.
Optional Parameters
Identify paid search keywords
Differentiate similar content or links (useful for A/B testing)
Validation Warnings
- • UTM Source is required
- • UTM Medium is required
- • UTM Campaign is required
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› About this tool · FAQ
Build and parse UTM campaign tracking URLs. Create URLs with UTM parameters for marketing campaigns or parse existing URLs to extract UTM tracking data. Perfect for marketers tracking campaign performance in Google Analytics.